Since the beginning of this year, the impact of the sudden COVID-19 has disrupted the original pace of economic development. The automobile market has fallen, demand is sluggish, logistics has stagnated, and exports have been blocked...The economic operation of tire industry has been hit harder than ever.

Many difficulties have been accompanying the development and progress of tire industry and enterprises, such as overcapacity, “anti-dumping and countervailing” sanction, strict environmental protection, energy saving and emission reduction, and rising costs. These difficulties and challenges have also trained Chinese tire people’s ability to withstand pressure and resilience. It has cultivated Chinese tire people’s quality and courage to dare to take responsibility and take the initiative. The development process of China’s tire industry has always been a process of continuous struggle, and it has always been burdened with risks and challenges. Ultimately, the epidemic will not stop China’s tires from moving towards high-quality development. The epidemic should be regarded as an opportunity for continuously advancing and developing the industry’s transformation and upgrading, speeding up the pace of transformation and upgrading of tire industry and enterprises, and making those aspirants firm up their determination for high-quality development.

As the earliest national brand tire enterprise in China, in recent years, although the development of Double Coin has encountered some difficulties, our determination to become a strong national brand has never changed. In 2019, Double Coin launched a series of reform measures and has achieved remarkable results. The overall economic performance was improved. In 2019, the group’s sales of all-steel tires exceeded 7 million sets, and the Thai company reached standards and capacities, and achieved profitability.

In the future development process of the post-epidemic era, Double Coin will always adhere to the goal of “committing to becoming the most professional tire manufacturer and service provider in China”, and will continue to strengthen new concepts, improve new measures, promote new development, and always achieve five “unswervingly”.

Unswervingly Follow the Road of Brand-Driven Development

In the past ten years, some enterprises have had serious product homogeneity, lack of brand awareness, and low-price competition, which have seriously affected the overall competitiveness of China’s tire industry. Double Coin has been centering on consumers and customers for many years, and adheres to the product strategy of “mid-to-high-grade, full-series, differentiated, and multi-brand”. Both Double Coin and Warrior are national brands with a history of nearly a hundred years. They embody the persistent efforts and hard work of generations of tire people. They will continue to launch new products to stimulate new vitality and make Double Coin and Warrior more dazzling.

Unswervingly Follow the Road of Connotation-Driven Development

Product quality is the foundation of an enterprise. Product quality is the lifeline of an enterprise. Double Coin is actively implementing the upgrade & transformation plan, through technological innovation and transformation & upgrading, to integrate the concept of green development, and steadily improve the operation quality and production efficiency. Double Coin is the first enterprise in China to pass the US SMARTWAY green tire certification. Over the years, Double Coin has continued to increase investment in green product research and environmental protection, increased energy conservation and emission reduction, and adhered to the path of green and sustainable development.

Unswervingly Follow the Road of Innovation-Driven Development

The development history of Double Coin Group is a process of continuous innovation. At present, Double Coin is preparing the “14th Five-Year Plan” in accordance with the principles of “digital upgrade, high-end manufacturing, technology-driven, and overseas development”, and is striving to build a “Digital Double Coin” with big data, digital management, and integrated platform operation as core themes. In the next stage, Double Coin will take the efficient operation of Thai company’s smart factory as an opportunity to continue to explore various marketing models under the “Internet +”, deepen channel reforms, strengthen technological innovation, and enhance the continued competitiveness of tire industry chain and supply chain.

Unswervingly Follow the Road of “Two-Legged” Development

The all-steel truck tire of Double Coin, as a representative of national brand, has been deeply loved by driver consumers. The passenger tire of Warrior has a glorious beginning. While strengthening and improving all-steel truck tires, its confidence and determination to strengthen and expand passenger tire business have never changed. In the next step, Double Coin’s development of passenger tire will continue to improve product series, upgrade product performance, optimize product structure, and improve service content, building passenger tire into another beautiful business card for Double Coin.

Unswervingly Follow the Road of “Going Global” Development

The going into operation of Thai company is the first step taken by Double Coin Group to develop overseas. With the achievement of standard and production capacity of Thai company, a solid foundation has been laid for the advancement of Double Coin overseas development strategy. At present, the second phase of Thai company’s construction project is intensively planned and prepared. With the construction and commissioning of this project, it will provide reliable supply guarantees for the further expansion of Double Coin overseas market.