Recently, the industrial rubber boots of Jihua 3539 Shoe-Making Co., Ltd. was awarded the title of “Chongqing Brand-name Product” for the rst time, which was another honor for this company after its technical center was identified as “China Rubber Industry Technology Center for Shoes and Boots” by China Rubber Industry Association in November 2017.

Since 2017, Jihua 3539 company has striven to upgrade product quality and persisted in the strategy of company thriving with brand products. On the one hand, it focuses on R&D and vigorously advances product structure adjustment, which consequently brings about mass production of medium and high quality of rubber boots. Its customized product, one kind of military thermal rubber boots, has been recognized by the military and also listed among military procurement catalogue. On the other hand, it actively promotes innovation in quality management and production process visualization and strictly controls product quality so as to make the product quality traceable.

(Li Ping)