The year of 2017 saw price rising on the part of tire companies. Because the prices of rubber materials increased sharply from the end of 2016 to the start of 2017, which were followed by a surge in the prices and tight supply of raw materials such as rubber chemicals, carbon black and framework materials, the tire industries were constantly raising product prices throughout the year. Nevertheless, as the rise in raw material prices is even higher, plus the surge in labor and environmental protection costs, the profits of the tire industry dropped substantially. According to statistics on key companies by the CRIA Tire Branch, the tire sales increased by 14.86% and the total profits dropped by 54.06% in the first ten months of 2017, which marked the first ever strange phenomenon of “income increasing without increased profits”. For this status quo to be changed, tire companies should strengthen risk control, make proper prediction of the raw material market, grasp the market trend and strengthen self-adjusting capability, so as to maintain the stability of tire prices and the scientific development of the industry.