Since 2017, facing various difficulties and challenges, rubber hoses & rubber belts industry insists on centering on improving quality and benefits of economic development and taking structural adjustment, scientific and technological innovation, intelligent transformation, green development, standard establishment and brand strategy as the focus to proactively adapt to new normal of economic development, resolve the adverse factors to progress against the trend and realize that the growth of the industrial economy bottoms to be stabilized and achieves steady progress.
I. Operation Conditions of Industrial Economy in This Year
1. Basic Information
The national supply-side structural reform accelerates the industrial integration, makes the market competition more fierce and the de-capacity of the traditional industries normalized. From the second half year of 2016, the price of the raw and auxiliary materials with rubber as the representative sharply rose and the product cost constantly increased to bring about huge challenges to production and sale of rubber hoses & rubber belts products. In 2017, since the economic situation of the industries such as steel, coal and cement takes a turn for the better and the production and marketing of the automobiles constantly make a turnaround, the production and marketing data of rubber hoses & rubber belts industry showed steady rise, especially the price of the raw materials drops and returns to the level in the first half year of 2016, which makes the profit of rubber hoses & rubber belts products generally having low-price competition rise again slightly, and reasonable return of the price increases the orders of the conveyor belt producers. The market situation and macroeconomic trend of other supporting fields of rubber hoses & rubber belts products converge, partial rubber hoses & rubber belts products adapting to the demand of emerging industry as well as the enterprises focusing on market segment or engaging in exploitation of differentiated market have good economic benefits.
2. Conditions of Major Economic Operation Indexes in First 9 Months of This Year
According to the statistics of Rubber Hoses & Rubber Belts Branch on 51 key enterprises, from January to September, the completion conditions of major economic operation indexes of the industry are: The total industrial output value is 17.179 Billion Yuan, with a year-on-year (same below) increase of 11.18%; the industrial sales value is 16.585 Billion Yuan, with an increase of 11.72%; the sales revenue of the products is 16.324 Billion Yuan, with an increase of 9.86%; the total profit is 1.328 Billion Yuan, with an increase of 18.84%; the realized total profit and tax is 1.914 Billion Yuan, with an increase of 12.62%; and the export delivery value of the products is 1.775 Billion Yuan, with an increase of 24.40%.
3. Completion Conditions of Product Output
According to the statistics of Rubber Hoses & Rubber Belts Branch, from January to September, the conveyor belt output of the major enterprises is 250.3284 million m², with an increase of 10.64%, in which, the output of heavy intensity conveyor belt is 165.4268 million m², with an increase of 9.82%; the output of rubber hoses is 132.8087 million Bm, with an increase of 18.60%; and the output of V belts is 1013.9568 million Am, with a decrease of 0.26%, in which the output of cord V belts is 823.0485 million Am, with an increase of 2.13%.
4. Product Export Conditions
According to the statistics of Rubber Hoses & Rubber Belts Branch, from January to September, the export of conveyor belt is 26.6747 million m², with an increase of 2.25%; the export of rubber hoses is 48.7802 million Bm, with an increase of 21.36%; and the export of V belt is 173.4044 Am, with an increase of 14.91%.
According to the statistics data of 51 key enterprises, from January to September, the whole development of the industry continues to be on the rise, total industrial output, industrial sales value and the product sales revenue have substantial growth; in product output, except that the output of V belt declines slightly, the output of conveyor belt and rubber hose has a certain percentage of growth; the total profit remains a large growth; there are 4 with deficits among 51 enterprises, which decreases by 3 compared with that in the same period of last year, and the deficit is 32.3230 Million Yuan, which decreases by 51.5107 Million Yuan; the export delivery value of the products increases largely, the export volume of three largest products shows a trend of growth, and rubber hose and V belt have a relatively high growth.
5. Analysis of Operation Trend of Rubber Hoses & Rubber Belts Industry
Since this year, the economic operation of rubber hoses & rubber belts industry lasts the trend of stabilization and recovery since the second half year of 2016, multiple macroeconomic indexes become improved, the micro foundation is further enhanced and the industrial structure is continuously optimized to realize a good start. The realized output value at current price and the realized sales revenue of the industry have a double-digit growth and the profit growth is considerable. However, there still exist several risk points which can not be ignored, the foundation for rebound in the short term is not strong enough, the possibility that the industry continues to decline still exists, and especially, along with increase of sales revenue, the accounts receivables and inventory continue to increase. Although the current industry profit has a considerable growth, it is mainly caused by sharp decline in this year and low base of last year of the raw materials.
Seen in combination with overall conditions, the rubber hoses & rubber belts industry still faces five problems at present, that is, the growth of the demand for traditional products declines; the contradiction between excess capacity and homogenization is prominent; the innovation capacity is not strong; the environment and resource restriction is further enhanced and the environmental protection pressure is unprecedentedly severe; and the inventory goes up and the accounts receivables increase. With the integrated effect of these problems, seen from the long term, the economic operation indexes of the industry are difficult to be optimistic.
II. Frequent Appearance of Industrial Development Highlights
1. Transformation and upgrading has obvious effect
The key enterprises in the industry vigorously carry out product innovation and achieve progress in concept innovation and model innovation to avoid the risks of traditional industry.
Some rubber hose companies insist on the management idea of “cost first” to intensify the internal potential exploitation, refine the activity of reducing cost through management in many aspects, constantly optimize the management level of the company, timely make market development adjustment strategy according to the conditions of new products development and current phase of sales, constantly optimize customer structure and promote product upgrading and updating and realize a significant breakthrough in development of fuel pipeline, turbocharger pipeline and air-conditioning pipeline.
Some conveyor belt companies initiate the new commercial mode of system turnkey and rental and operation to create conveying system turnkey service business from simple product selling to service selling in upgrading of traditional industry of conveyor belt. They serve the customers in aspects such as maintenance and operation of conveying system, component overhaul, technical transformation and spare parts, actively promotes upgrading of the original conveyor belt production and sale business, and transfer from manufacturing mode with production and operation as the center to the service supplier mode with customer as the center, thus accelerating the transformation of the company from manufacturing enterprise to modern service industry, realizing upgrading planning of the company for existing principal business and becoming a new profit growth point of principal business.
There are also enterprises which strengthen the exploitation and implementation of large-scale municipal landscaping projects on the basis of the advantage of getting involved in landscaping business to largely increase the sales revenue and gross profit margin as well as net profit of the company; as for the main automobile rubber hose business of the company, by measures such as optimization of customer structure and product upgrading and updating, the operating revenue largely increases, thus driving sharp growth of the company profit.
It is worth mentioning that Sichuan Chuanhuan Technology Co., Ltd. successfully getting listed in 2016 takes main business of rubber hose as the largest engine for boosting, not only its performance realizes successive 5-year growth, but also the growth of its performance in this year reaches the maximum value since 2012, thus having obvious growth advantage.
2. Intelligent manufacturing achieves new progress
According to the statistics, by the first half year, most of the rubber hoses and rubber belts enterprises above state designated scale have been equipped with the hardware facilities which can guarantee efficient operation of daily production, operation and management, and the application of computer software has extended to finance, sale and purchase. The enterprises promote the construction of informationization project with emphasis, build uniform coordination working platform and dock and integrate the information of each IT system within the enterprise to gradually eliminate the information isolated island phenomenon, give full play to the value of information integration and fusion and provide efficient support for the work of all staff. The enterprises perfect the informationization development strategy and establish informationization construction planning to lay a foundation for realizing the strategic target of management informationization and process automation of the enterprises.
Zhejiang Double Arrow Rubber Co., Ltd. successfully builds the overall informationization operation management and control platform of the group, constantly improves the speed and efficiency of information treatment, introduces OA information platform and integrated ERP system as well as code bar transmission automatic management system and realizes the integration of integrated ERP system and office automation system on this basis to realize integrated operation of all member enterprises of the company.
After making significant progress in automatic reform of wrapped V-belts forming equipment, Sanlux Co., Ltd. is building intelligent factory at present. This company thinks that “human is a very precious resource, and inappropriate human resource is the largest cost waste” to place the factor of the human in the first place. By continuously carrying out the training of multi-skilled workers, it enables the personnel to possess the ability of one person for multiple machines and transfer from the mode of “person waiting for machine or machine waiting for person” to “balance of person and machine”.
Tianjin Pengling Rubber Hose Co., Ltd. completes the integrated construction of coordinative management platform, project management system, customer management system, etc. to realize dynamization, informationization and visualization of operation as well as real-time monitoring and timely warning. At present, it will continue to complete the construction of production management systems such as manufacturing execution system (MES), main production progress plan system (MPS) and quality information management system (QIS), and will integrate with existing management systems such as ERP, equipment, lab and storage. Subsequently, it will complete decision support system, business intelligence system, etc., including in-depth integration and fusion with each system within the company. It realizes management and control, optimization and improvement of operation efficiency of each important link such as R&D, purchase, plan, production, quality, storage and business, builds the integrated supply platform with market as the oriented and establishes the unique and unduplicable core competitiveness of the company in high flexibility, low cost, high quality and quick reaction.
To improve the intelligent and inforamtionized production level of the driving belts, Henan Province Jinjiulong Industrial Co., Ltd. decides to implement the automobile driving belt intelligent production line reform project based on cloud data support. The construction cycle of this project is two years, it is predicted that after being built and put into production in December 2017, it will possess the intelligent and informationized production, operation and service platform supported by 4 systems, that is, PLC intelligent control forming machine system, ERP system for online purchase, quality control, production, sale and accounting supported by cloud data; automatic control vulcanizing system and online logistics service system.
The rubber hoses and rubber belts industry pays widespread attention to automatic transformation of the equipment, successively establishes automatic group to promote process automation and shows good effect in improvement of process efficiency, consistent stability of process quality and safety protection.
3. New product development makes fruity achievements
According to the enterprise new products release conference and patent information, new products developed by the rubber hoses and rubber belts industry constantly emerge, including new industrial rubber hose products such as self-floating rubber hoses, climbing hoses, stem blowing hoses, suction and discharge clay hoses, high-elasticity extension rubber hoses and transition reducing rubber hoses, new conveyor belt products such as large inclination fabric solid-core conveyor belts, steel wire core conveyor belts for use underground coal mine and general purpose steel wire core conveyor belts with heat-resistant quality, aramid fiber anti-flaming conveyor belts and steel wire core tubular conveyor belts, as well as new V belts products such as powerful agricultural machinery V belts and V belts for self-propelled harvester. In automobile rubber hoses, there are new products such as new nylon flexible hoses and turbocharger tubes, new systems such as double-main-line rubber hose products of light PA pipe product “rubber + engineering plastics”.
These new products generally possess a relatively good market prospect, most of which are urgently needed by the downstream users and possess proprietary intellectual property rights. In last two years, the market demand was depressed, many enterprises take this opportunity to exercise the inner power and accumulate the development momentum.