On June 19, Bridgestone (China) Investment Co., Ltd. launched a new truck tire brand of “ZONECROSS” in Shanghai. The brand of tire is specially researched and developed for the Chinese market.

The R&D of this series of tires started in 2015. It is launched by Bridgestone China and Bridgestone Technology Center on the basis of comprehensive analysis and research of Chinese truck and passenger car drivers’ driving habits and the transport environment.

This time Bridgestone released eight new products that will be successively launched from this August. The application range of these products falls into two major fields of “excellent” and “broad” according to road conditions and loads. The features of tires in the “excellent” field are suitable for driving on good pavements and expressways while taking account of long service life; whereas the features of tires in the “broad” field are suitable for driving on long and short-distance composite pavements while giving consideration to load. Notably, by virtue of being economical and practical as well as reliable in quality, the ZONECROSS series of tires has achieved excellent results not only in the previous on-the-spot road tests but also in certain usage environment like composite roads, bad roads and good expressways, making it highly competitive in both “excellent” and “broad” markets.