Sentury Tire has selected SSOE Group to design its 1.4 million square-foot tire manufacturing facility in LaGrange, Ga.

“We are thrilled to work with the SSOE team to design an innovative facility for our North American operations,” said Rami Helminen, Sentury Tire executive vice president and CEO for Sentury Tire North America. “Bringing a 4.0 smart factory to Georgia is an important step for Sentury and the state of Georgia. Our vision is to combine the best local workforce talent with state-of-the-art manufacturing and global technology for superior quality tires by Sentury brands.”

Sentury’s new, $430 million tire manufacturing facility will serve as the tiremaker’s North American headquarters. Located roughly 70 miles southwest of Atlanta, the plant will feature smart technology, advanced test track and proving grounds, research and development, as well as warehouse and distribution operations, the tiremaker said.

Principal and General Manager at SSOE, Alexandra Segers will oversee the project. Segers has vast experience with similar projects in the southeast including part of the KIA plant project.