By April 10, the Yiyang Rubber & Plastics Machinery Group Co., Ltd. had had increased orders worthy of RMB 285.61 Million Yuan, with a year-on-year growth of 471.23%, including export orders of RMB 66.41 Million Yuan, with a year-on-year growth of 507.72%. Such an extraordinary achievement can be attributed to the Company’s shift in its marketing philosophy and its implementation of the “Blue Ocean Strategy”.

Since this year, the Company has broadened its thinking, rapidly adjusted its market strategies, actively implemented the “Blue Ocean Strategy”, and developed new markets. By its mature one-step low-temperature rubber refining technology with the tandem-type internal mixer, the Company became the first one applying the one-step intelligent rubber refining scheme to rubber product industries like the engineering rubber and plastic, automobile sealing elements, friction materials, etc., and filled up the order vacancy caused by sluggish demand in the tire industry. Moreover, its marketing pattern was adjusted from the traditional single product selling to complete production line solutions.

After winning the bid for the general contracting project of Guiyang Hongyang sealing element rubber refining production line for the first time last year, another two overall-contracted production lines won a bid this year. It is expected that similar general contracting projects will be the Company’s main source of orders in the non-tire industry in 2017.