Double Coin and CMA have announced the addition of Tim Phillips as vice president of marketing and operations. Phillips will be based in Double Coin’s Monrovia, Calif., headquarters and will focus on building the Double Coin brand, growing operations and assisting with developing new strategies for the company’s commercial products throughout North America.

“We are delighted to have Tim on our leadership team,” said Walt Weller, senior vice president of CMA. “He has a unique and comprehensive understanding of the tire industry. He has worked for manufacturers, grown sales with distributors and owned a successful tire business himself. His perspective will be an asset as we continue to grow sales and help our dealers and distributors communicate our brand strengths with more effectiveness.”

Phillips has over 25 years of sales and marketing experience in the automotive and commercial tire industry. Prior to Double Coin he worked at Alliance Tire Group in roles related to business development and national accounts.