Following the introduction of its new Scorpion Verde All Season Plus SUV/CUV tire, Pirelli has launched a social promotion – the "More Miles" challenge.

The "More Miles" challenge encourages consumers to share a link with friends. The more friends that sign up using the link, the more miles a consumer rack ups. One lucky winner will receive a new 2014 Cadillac SRX fitted with Pirelli Scorpion Verde All Season Plus tires.

To enter, sign up on the Pirelli Facebook page. The promotion starts June 30 and goes through August 3.