Federal Tire Corp. held its 2014 Greater China Dealer Annual Meeting from March 2-7 in Heilongjiang Province. The goal of the conference was to deliver the development scheme and marketing strategy of both the Federal and Hero brands to Federal’s valued partners and to celebrate Federal’s 60th anniversary.

"Through this meeting, Federal and Hero could listen to the dealers’ voice and adapt products to be better. We look forward to building even stronger customer loyalty and attracting more supporters," said Da-wu Chen, Federal Tire Corp.’s director of global sales and marketing.

Federal also announced that it had invited the Jiling Biaochi Rally Team to demonstrate drifting skills on icy road surfaces at the 2014 Federal Cup Ice Circuit Short Rally. The event will feature Federal’s Himalaya ICEO winter tire and Hero’s Alpaza AP01 winter tires.

Source: tirereview.com