Yokohama Tire Corp. has made key changes to its consumer sales division, including adding a sales zone covering the central part of the U.S. and making organizational moves that are designed to service dealers strategically.

"The geographical reorganization offers the best utilization of our resources and moves us closer to our dealers in order to better support them," said Dan King, Yokohama senior vice president of sales and marketing.

Yokohama previously had three geographical sales zones, with the Central Zone being added as a fourth, said Kevin Rogers, a 12-year Yokohama veteran, who was promoted from account manager to Central Zone manager.

Yokohama said other organizational changes include newly configured South and Eastern Zones, which will be led by existing zone managers Mike Mock and Bryant Rankin, respectively. The Western Zone remains unchanged and is managed by Matt Burrows.

Source: tirebusiness.com