TBC Corp. is ramping up the Sailun "value line" brand it sources from China with additional Atrezzo passenger product lines and expanded size ranges in the Terramax SUV line.

The expansion begins with the Atrezzo Z4+AS, an all-season version of the Sailun Atrezzo high-performance line designed principally for the North American market and available in 21 sizes ranging from 205/55R16 91W to 255/35R20 97W.

TBC is pitching the Z4+AS as a value-priced alternative to tier I and tier II major brands, according to Brian Mielko, vice president of sales for Sailun International Tire Corp., speaking to dealers and media representatives at a product launch/ride-and-drive event at Palm Beach International Raceway near Jupiter.

Company executives and dealers at the event said they expect the product to be priced roughly 35 to 40 percent below comparable tier I competitors.

Source: tirebusiness.com