Hardenberg, The Netherlands (Feb. 8, 2012)– Following completion of a 5m unit/year car tyre plant in China, Aeolus Tyre is to begin marketing passenger car tyres in Europe, through the Netherlands-based Heuver wholesale chain.

“This is the right time to enter the passenger car tyre market", declares managing director Bertus Heuver. “The tyre market has become a demand market in which customers are mainly looking for a tyre which offers first-rate performance and long mileage at a relatively low price. That exactly sums up the description of Aeolus tyres.”

He added, “The first prototype tyres which we have received are very promising. At the moment we are putting them through an intensive testing programme. We shall carry out a phased introduction of the range of models into the market, but the public can get a first look at Aeolus's passenger car tyres during the coming “Reifen Essen” trade fair.”

Heuver is starting this year in the Benelux countries, Germany, France, Austria, Switzerland, Denmark, Sweden and Romania. Heuver has been supplying Aeolus's truck and earthmoving tyres for many years. Heuver added “Many of our current partners in these countries are keen to join us in this development. We are on the threshold of a challenging project in which we will pull out all the stops to make it a great success. With our experience, the Aeolus passenger car tyre range and our partners' involvement, we will certainly achieve this.”